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Posted by DiTomaso Are you mindful of your customer's experience after they become a lead? It's easy to fall in the same old rut of newsletters, invoices, and sales emails, but for a truly exceptional customer experience that improves their retention and love for your brand, you need to go above and beyond. In this week's episode of Whiteboard Friday, the ever-insightful Dana DiTomaso shares three big things you can start doing today that will immensely better your customer experience and make earning those leads worthwhile. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hi, Moz fans. My name is Dana DiTomaso. I'm the President and partner of Kick Point , and today I'm going to talk to you about building better customer experiences. I know that in marketing a lot of our jobs revolve around getting leads and more leads and why can't we have all of the leads. The typical customer experience: But in

Posted by KristinTynski Recently, new internal analysis of our work here at Fractl has yielded a fascinating finding: Content marketing that generates mainstream press is likely 2X as effective as originally thought. Additionally, the long-term ROI is potentially many times higher than previously reported. I’ll caveat that by saying this applies only to content that can generate mainstream press attention. At Fractl, this is our primary focus as a content marketing agency. Our team, our process, and our research are all structured around figuring out ways to maximize the newsworthiness and promotional success of the content we create on behalf of our clients. Though data-driven content marketing paired with digital PR is on the rise, there is still a general lack of understanding around the long-term value of any individual content execution. In this exploration, we sought to answer the question: What link value does a successful campaign drive over the long term? What we found